Built onthe NorthCoast.
Premium supporter gear, local sponsors, and seasonal fundraisers — all funding two teams of seven-year-olds learning the game one Saturday at a time.
Issue 01 · Edited from the sideline in Petaluma · For the families who show up
Drafted in Petaluma, Spring 2026.
Travel soccer gets expensive fast. Instead of another catalog of cookie dough, we built something families would actually wear — and the rest of the program around it.
Hoodies and supporter gear you'll keep wearing after the season ends. Sponsors who actually live in town. Seasonal fundraisers run by the families, for the families.
No spirit-wear shortcuts. No cluttered sponsor walls. Just a program built for the families who show up.
Read the full story →The first
drop, in full.
Two anchor hoodies — one per team — built on a single 10oz heavyweight blank. Both teams share the shell, the brand mark, and the fundraiser. The team color and sponsor back are what tell them apart.
Supporter
Hoodie
Supporter
Hoodie
Supporter
Tee
Supporter
Hat
Sticker
Pack
Drop 01 ships late 2026 after NCFC approval. Pre-orders charge at purchase; bulk produced; local pickup in Petaluma or shipping available.
“Coming soon, once the first kid wears one to school and their friend asks where to get one.”
From the Sideline is the storytelling layer of the program — short coach notes, parent voices, photo dispatches between tournaments. Quiet at first; building from here.
Four ways
in.
The shop is the anchor, but it's not the only path. Sponsor a team, donate directly, or get on the list for the seasonal fundraisers Jean is lining up.
Shop the
Drop
Premium supporter hoodies for the families on the sideline. Two teams, one drop, every dollar funds the season.
Browse the shop →Sponsor
a Team
Local businesses on the player hoodie back. Three tiers from $100 to $500. Per-team accounting; sponsor one or both.
See sponsorship tiers →Donate
Directly
Skip the merch and contribute to the team fund. Tax-deductible through the 501(c)(3). Written acknowledgement on $250+.
Email Jean →Seasonal
Fundraisers
Super Bowl Squares in February, raffles, holiday collection in December, spring drop in April. Quiet at first, building from here.
Get on the list →Cost of goods first, then everything left lands per-team. Red sponsors fund the Red team. Blue sponsors fund the Blue team. Never co-mingled. Acknowledgements on every donation $250+.